When Bethany contacted me about working on a brand identity this new branch of her catering company, I was so excited. After just a few minutes on the phone, I knew this would be a fun and rewarding project.
Taste Of Grace’s goal is to reach out to women through community events that focus on hospitality, gourmet food, connection and ministry.
The brand is part Lilly Pulitzer, a bit Kate Spade, and definitely a lot of fun! We included the pineapple since it’s a traditional symbol for hospitality–but just like everything else in this brand, I wanted it to have a unique edge. So instead of doing a perfectly shaped one, I opted for a hand-drawn pineapple. The slightly imperfect and hand-drawn shape helps symbolize the meaning of human connection and grace.
The result is a brand that is both bright and delicate, bold and elegant at the same time.
In the planning for this, Bethany wrote this goal for the desired end: “People will know that they have a place at the table and that they too can invite friends and family around their table to share life.”
Isn’t that beautiful? To me, design is a way that I get to step inside the individual mission of each person I work with and help them see their dream come to life and impact others!