I was so excited when Bethany got in touch with me about branding for her project, Taste of Grace–a ministry/passion project of hers with the goal to share tips for hospitality and community through church events and an online brand.
The brand is part Lilly Pulitzer, a bit Kate Spade, and definitely a lot of fun! We included the pineapple since it’s a traditional symbol for hospitality–but just like everything else in this brand, I wanted it to have a unique edge. So instead of doing a perfectly shaped one, I opted for a hand-drawn pineapple. The slightly imperfect and hand-drawn shape helps symbolize the meaning of human connection and grace.
The result is a brand that is both bright and delicate, bold and elegant at the same time.
In the planning for this, Bethany wrote this goal for the desired end: “People will know that they have a place at the table and that they too can invite friends and family around their table to share life.”
Isn’t that beautiful? To me, design is a way that I get to step inside the individual mission of each person I work with and help them see their dream come to life and impact others!