I am so thrilled to finally share this project! Candice and I worked together on this project in late January-February. She was rebranding to a new business name in anticipation of an upcoming move and her wedding, so she decided to start with a fresh slate.
We wanted this brand to feel organic, luxurious and classic at the same time. Candice offers brides the unique service of being a one-stop shop for floral design and incredibly beautiful desserts as well. Her color palette is rich and earthy, but still classic and timeless. The hand-drawn elements add a touch of whimsy to the otherwise polished look.
“I had learned over the years how important your brand image is, so I knew I wanted to start Pollen and Pastry off on the right foot! Branding has completely changed the way I make decisions in what I share and represent my business with. I’ve gotten SO many compliments on the visible look of everything. But the invisible benefit is truly confidence in knowing that I can feel good about sharing those things now. I absolutely loved working with Lauren and can’t wait to work with her in the future on more branding materials for my business!” | Candice Miller