At the beginning of the year I always take some time to evaluate how well everything is working together in my brand and what needs improvement or changes in order that the next year is successful.
This set of worksheets comes from the questions I ask during a larger strategy session that I do with a client at the beginning of each new project.
Sometimes clients feel ready for the design stage, but you can only effectively design for a clear set of goals. If you are confused about where you are at, your brand’s visuals won’t be as effective in converting a browser or a potential customer to client status.
That’s why I created these set of printable worksheets. These are questions I’ve tweaked over the last 18 months to help my clients make the most of their branding experience. The set of worksheets is 4 pages long and meant to be worked through with pen or pencil, so make sure your printer is on!