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This project was a conceptual project that I created last year and is now the basis of a new project that I’m revealing soon! I’m still so in love with these soft, cozy and relaxed tones.

Design, Portfolio

Kara Davis Interiors Brand Design

This year I had the pleasure of designing a new site and brand for my talented sister Lydia. She specializes in watercolor prints and custom commissions with a distinctly vintage and colorful style. Lydia’s specific request was that it ‘not look like all the other watercolor artists’ and in a sea of blush pink, the […]

Design, Portfolio

The Illustrated Life Brand & Web Design

I was so excited when Bethany got in touch with me about branding for her project, Taste of Grace–a ministry/passion project of hers with the goal to share tips for hospitality and community through church events and an online brand. The brand is part Lilly Pulitzer, a bit Kate Spade, and definitely a lot of […]

Design, Portfolio

Taste Of Grace Branding

In my head, I have a vision for the kind of coffee shop that I love visiting. Storefronts that make me linger are one of my favorite things and this concept is supposed to feel like Restoration Hardware meets gathering place meets amazing coffee. Before I got started, I spent some time determining the client […]

Design, Portfolio

Aria Coffee Co. Branding

I’m so excited to show you this bohemian modern brand design. Claire is a photographer turned social media influencer who was launching a new stock photography site and wanted a refreshed look for her personal brand that reflected her growing audience and business. Claire had pinned a lot of Art Deco styled type but also […]

Design, Portfolio

Claire Dobson Brand Design

When Mark + Ji Young approached me about working with them on a brand for Mark’s new endodontics practice in downtown Seattle I was really excited. This is the first time I’ve designed something for an office that is down the street from Amazon! Strategy always comes first. I compile the notes from our preliminary […]

Design, Portfolio

Core Endodontics

Alexis approached me at the beginning of this year to work on a smaller project to complement her current brand. We hit it off right away as she’s a fellow Hoosier and her aesthetic style is on point (also, would someone please explain to me what on point is? I feel like an old person.) […]

Design, Portfolio

Life By Lex Photography

Three Girls Create has been up and running for a bit now, so I wanted to share an article about how it came about and the branding behind it. If you haven’t visited it, the blog is a collaborative cooking/lifestyle blog by my sisters and myself. I actually had the idea for this blog about 6 […]

Design, Portfolio

Three Girls Create

Ashley contacted me looking for a designer who could help her sort through her thoughts and get organized for an upcoming season of selling her planners. She had tweaked her brand for the last few years and wanted a look that she wouldn’t have to keep changing, but that would still blend in with updated […]

Design, Portfolio

She Plans Brand Design

Abbie loves the south and all the tradition and heart woven into wedding celebrations there. We wanted to create something that celebrated this depth and elegance in a fresh and interesting way. We worked with the traditional pink, but also added some rose gold and vibrant burgundy and formal touches to make it unique. We […]

Design, Portfolio

Abbie Mae Photography Brand Design

Jenny is a photographer based in Tacoma, Washington. She photographs a lot of mountain weddings and elopements, so we wanted her brand to have an elegant and clean twist on the rustic modern PNW feel. It’s easy to struggle with narrowing down on a specific feel or a type of client to attract with branding. […]

Design, Portfolio

Jenny Storment Photography Branding

Katie is a calligrapher / hand-letterer / watercolor artist and our collaboration couldn’t have been more fun. She hand-lettered her logo and painted the patterns and I tied it all together. I also put together a simple Squarespace website for Katie that includes more of her adorable illustrations. Katie lives in Oregon on their family farm […]


Katie Michelle Designs

I am so thrilled to finally share this project! Candice and I worked together on this project in late January-February. She was rebranding to a new business name in anticipation of an upcoming move and her wedding, so she decided to start with a fresh slate. We wanted this brand to feel organic, luxurious and […]

Design, Portfolio

Pollen & Pastry Brand Design

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