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I’m so excited to show you this bohemian modern brand design. Claire is a photographer turned social media influencer who was launching a new stock photography site and wanted a refreshed look for her personal brand that reflected her growing audience and business. Claire had pinned a lot of Art Deco styled type but also […]

Design, Portfolio

Claire Dobson Brand Design

As much as one can try to streamline things from a process standpoint, every single brand project is uniquely different. I have never worked on two which seemed the same, and I love that, because it makes it all fresh and interesting. So even though my process is the same (client contact > consultation call […]


4 Ways To Get The Most Out Of Your Brand Design

This year I’ve decided I wanted to read about 24 books (2 per month) and select them at the beginning of the year. But, I ended up reading more than 2 this month. After all–I always read more during the first few months of the year anyway, right? Well, I read 10 books. Yes. 10. […]

Books, Personal

What I’ve Been Reading | January ’18

When Mark + Ji Young approached me about working with them on a brand for Mark’s new endodontics practice in downtown Seattle I was really excited. This is the first time I’ve designed something for an office that is down the street from Amazon! Strategy always comes first. I compile the notes from our preliminary […]

Design, Portfolio

Core Endodontics

A brief message from a friend this past year made my heart sing. She said “Thank you for sharing all the things you do and encouraging women to pursue using the unique gifts God has given them even as they are young.” I might have cried a little. For the longest time, I hoped and […]

Business, Personal

What I’m Focusing On In 2018

At the beginning of the year I always take some time to evaluate how well everything is working together in my brand and what needs improvement or changes in order that the next year is successful. This set of worksheets comes from the questions I ask during a larger strategy session that I do with […]


How To Evaluate Your Brand For The Year Ahead (Worksheets!)

It’s here! The last book review post of 2017. I thought it’d be fun to do not just a couple of reviews of books I’ve read the last few months, but also a sort of yearly recap of which were my favorites. Why do I like reading books so much? Well. There’s many reasons, but […]

Books, Personal

What I’ve Been Reading | Nov. & Dec. ’17

  There’s something about fall that makes one want to snuggle up with a cup of tea and a warm blanket, so I managed to pack in some good reading this month. I always tend to read more in the winter anyway and I just bought several new books to read in November. I actually did […]


What I’ve Been Reading | October ’17

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